It should be a piece of the whole SEO puzzle. I am in NO WAY condoning not caring about your website speed by analyzing these websites, but am just proving that it should not be an obsession that you put far ahead of writing awesome content, doing proper keyword analysis and earning backlinks. Some are raving about great PageSpeed scores and fast load times, but they are not built on WordPress and that can have an impact. PageSpeed Insights Analysisīelow are a few sites we just randomly picked in a variety of niches where we tested their website in PageSpeed Insights as well as WebPageTest (our preferred page speed tester) – so we can see the correlation between 3 factors: WebPageTest Page Speed, PageSpeed Insights and rank.Įach of these websites was built on WordPress which is important to note. So while you should absolutely make your website as fast as you can – especially for your users, it is not the ultimate factor in whether you rank highly or not.īacklinks and great content will ultimately help you more as we will prove below. Google is not going to look at your post – and say wow, this article has everything the searcher is looking for, but hey it loads in 7 seconds so we will not rank it. Think about that – there are over 200 RANKING FACTORS. While page speed is definitely a factor in ranking it is 1 of over 200 ranking factors. If you are loading in 4 or 5 seconds or even higher – it is not the end of the world – and Google will not prevent you from ranking high. That is what we recommend as a page speed target. Whether we are doing an audit, SEO campaign or launching a website – we do our best to get clients to have a page speed of 3 seconds or less. Is page speed really all that important for ranking? It is a performance tool that will help you see if your front end is properly optimized to bring you the best performing website to keep users engaged and moving around quickly.Īgain – there is NO page speed testing involved when you run this tool. It is a tool that will help you find technical issues that might be impacting page speed and your users experience – but it does not provide any indication of what your site speed is. PageSpeed Insights does not even measure page speed! So what is the Google PageSpeed Insights tool then?
#Page speed insights how to
While we do include the PageSpeed information in our website audit analysis – and provide feedback for how to improve it – we only care about your ACTUAL website speed, as should you! You can disagree, but as an SEO agency we care very much about site speed and PageSpeed Insights is not a tool we use (nor do many others) to determine page speed for our clients. I puppy promise that this is true – and puppies never lie right? PageSpeed Insights Is NOT A Page Speed Tool
Your PageSpeed Insights score does not really matter as much as you think. The obsession for the perfect 100 in Google Page Speed is giving website owners false hope that you will get some kind of rank boost and that your actual page speed will be faster. While we do obsess over website page speed, we do not obsess over our Google Pagespeed Insight scores and we are going to show you why you should not either! PageSpeed Insights use Lighthouse to analyze the given URL and generates an overall score for both mobile and desktop separately that estimates the page's performance on different metrics, like: First Contentful Paint, Largest Contentful Paint, Speed Index, Cumulative Layout Shift, Time to Interactive, and Total Blocking Time.Īs Page Speed is considered one of the ranking factors to appear in organic search, the report helps you optimize your page elements to improve the speed and performance of the site at the same time following the best practices of Web and Search Engines.Everywhere I am these days I am seeing everyone freaking out because their Google PageSpeed Insights scores are way too low. 50 to 90 is a score that needs improvement, and below 50 is considered poor. A score of 90 or above is considered good. This score is decided by running a Lighthouse report to collect and analyze lab data about the page. PageSpeed Insights provides a score, which summarizes the page's performance. PageSpeed Insights report lets you evaluate the performance of a page on both mobile and desktop devices, and provides recommendations to fix the identified issues that can improve the page load time and overall page experience.
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